Venkateswara, another form of Lord Vishnu, is one among the Trinity, representing the power of Sustenance. He is regarded as "Kaliyuga Varada". In the "degenerate" age of Kali, He is always close to devotees and ever ready to bless and protect them. He is also called Balaji and Govinda.
Vinaa Venkatesam Nanaadho Nanatha
Sadhaa Venkatesam Smaraami Smaraami
Hare Venkatesa Praseedha Praseedha
Priyam Venkatesa Prayaccha Prayaccha
Without you, Venkatesa, there is no other Lord. I remember you and worship you always. Show mercy to me, Oh Vishnu, give me all that is good and pleasant.
Auspicious Days and Festivals
Saturdays and the whole month of Purattasi are auspicious to Venkateswara. On the first Saturday of every month and on the Ugadi day Srinivasa Kalyanam is performed. Brahmotsavam is celebrated in the month of Kanya.
Thulasi leaves, flowers, raisins, Laadu, Adai, Tamarind rice, Yogurt rice and Vada are preferred offerings to Lord Venkateswara. Abishekam and special decorations with flowers (Poolangi) and Gems(Muthangi) are famous to Lord Venkateswara.Performing Srinivasa Kalyanam is also customary.
Gayathri and Meaning
Niranjanaaya Vidhmahe Niraadharaaya Deemahi Thanna Srinivasa Prachodayaath.
We worship Niranjana. Salutations to lord Niraadharaa. May that Srinivasa stimulate our creative faculties.